The Observer Template

Master the art of customer interviews – effortlessly improve your skills.

Download The Observer Template.

Start improving in minutes.

You can use The Observer Template for free. Instead, I would appreciate your feedback after at least 15 interviews to help me create useful innovation tools!

Learn, improve, and succeed with every interview.

The Observer Template is for teams wanting to improve their interview skills.

Reduce interviews that decrease data reliability, and
Increase confidence in your interview skills.

With the Observer Template, you can capture detailed observations on customer interview best practices in real time and give feedback to your team members, which they can directly incorporate into their subsequent interviews.

Download The Observer Template.

Start improving in minutes.

You can use The Observer Template for free. Instead, I would appreciate your feedback after at least 15 interviews to help me create useful innovation tools!

Why is it hard to conduct great customer interviews?

New to Interviews: Beginners often lack an understanding of best practices.
Struggling to gain trust: Organisations may lack confidence in the reliability of customer interviews.
Struggling for continuous improvement: You want to master your skills but don’t know how.
Unclear performance metrics: It’s hard to measure whether your interviews are highly qualitative.

The Observer Template tackles these challenges by offering a streamlined, actionable solution.

What makes the Observer Template essential

Actionable learning.

Learn best practices by analyzing do’s and don’ts immediately after each interview.

Documented interview quality.

Gain trust within your organisation by sharing your interview quality metrics.

Digital Workflow.

Use the template directly in your browser or your favourite PDF viewer.

Seamless collaboration.

Share results in tools like Miro, MURAL, or your preferred collaboration software.

How you benefit

Skill improvement: Each interview becomes a stepping stone for improvement.
Fast feedback loops: Capture real-time observations for immediate reflection and feedback.
Quick impact: Gain actionable learning just 15 minutes after your first use.
Increased data reliability: Ensure interview findings are reliable and reflect customer needs.
Gain trust and confidence within your organisation: Transparently share your interview quality metrics to build trust in your organisation’s innovation practices.

Download The Observer Template.

Start improving in minutes.

You can use The Observer Template for free. Instead, I would appreciate your feedback after at least 15 interviews to help me create useful innovation tools!

Usage instructions

1. Define the roles

Clarify the roles within your team for a sequence of interview sessions. Here, you will find guidance on interview roles and responsibilities.

2. Familiarise with interview best practices

Review the most important interview best practices with your team.

If you feel comfortable conducting customer interviews, you can choose the more comprehensive list of best practices.

3. Observe and capture notes

Capture the interviewer’s most important quotes on best practices in the observer template.

4. Debrief and share

Debrief the interviewer right after the interview so he can use what he learned in the subsequent interview. Share the overall interview quality data in the experiment synthesizing session.

Feedback on The Observer Template

Thank you for using The Observer Template.  I would appreciate your feedback to help me create useful innovation tools!

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Your primary role is…
In how many interviews was the Observer template used?
Did the Observer template help improve the interviewing skills?
Not at all – No decrease in don'ts or increase in do'sA little – Some decrease in don'ts or increase in do'sA lot – All don'ts have disappeared, and only do's remained
Not at all – No decrease in don'ts or increase in do's
A little – Some decrease in don'ts or increase in do's
A lot – All don'ts have disappeared, and only do's remained
If yes, please leave your Email here.
A last question: Would you recommend the Observer template to colleagues?
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