The Revenue Interview Template Feature Image

The Revenue Interview Template

Uncover what customers are truly willing to pay for.

The Revenue Interview Template

Uncover what customers are truly willing to pay for.

Current Purchase Behavior Questions

Understand your customer's current and past purchase behavior.

Value Perception and Willingness to Pay Questions

Uncover what customers value and are willing to pay for.

Revenue Options and Pricing Sensitivity Questions

Align your pricing structure with customer expectations.

Revenue Interview Example Transcript

Learn how to use the Revenue Interview Template.

Download The Revenue Interview Template.

Uncover what customers are willing to pay for.

Download

You can use The Revenue Interview Template for free. Instead, I would appreciate your feedback after at least 15 interviews to help me create useful innovation tools!

Do you know if your product ideas will create revenue?

Understand what customers are truly willing to pay for.

Are you getting real buying signals—or just polite interest?

Identify and validate willingness to pay to uncover how much customers are actually willing to spend or what pricing feels fair to them.

Do you truly know what customers would pay—or are you guessing?

Apply pricing research techniques to gather concrete data on acceptable pricing ranges.

Do you understand what would make someone switch to your solution?

Diagnose switching triggers to understand what motivates customers to adopt a new solution.

Do you wonder what would make customers feel safe investing already in a Minimum Viable Product?

 Identify risk concerns and effective trust-building strategies to reduce hesitation and increase purchase commitment for your potential Minimum Viable Product.

Do you know what features would justify a higher price?

Evaluate value-driving features to learn what elements of your offer influence price perception.

Are you assuming pricing models without knowing what customers actually want?

Assess revenue model preferences and design pricing structures that match customer expectations.

Uncover what customers are truly willing to pay for.

The Revenue Interview Template helps teams that want to reduce viability risks conduct willingness-to-pay interviews.

Reduce the uncertainty of customers’ willingness to invest.

Increase confidence in the viability of product ideas.

The Revenue Interview Template helps you structure your revenue interviews. It is structured around three core areas:

  1. Current and past purchase behavior
  2. Value perception and willingness to pay
  3. Revenue stream options, pricing mechanics & pricing sensitivity

Use the template for Customer Interviews and Discovery Surveys. Use prototypes to prompt specific reactions.

Download The Revenue Interview Template.

Uncover what customers are willing to pay for.

Download

You can use The Revenue Interview Template for free. Instead, I would appreciate your feedback after at least 15 interviews to help me create useful innovation tools!

This makes the Revenue Interview Template essential.

Evaluate Willingness to Pay.

Assess whether consumers are willing to pay for your product and determine how much.

Uncover your Customers’ Buying Behavior.

Learn how to design your sales, messaging, and onboarding.

Choose the right Pricing Structure.

Avoid leaving money on the table by using methods like Van Westendorp and Gabor-Granger for pricing discovery.

Identify Dealbreakers and Objections Early.

De-risk your business viability and improve market fit before you build too far.

Supports Trust-Building for MVPs or Early Concepts.

Enable early-stage traction even before the full product exists.

Consistent, Comparable Interview Data

Speed up learning loops and make better decisions, faster.

Download The Revenue Interview Template.

Uncover what customers are willing to pay for.

Download

You can use The Revenue Interview Template for free. Instead, I would appreciate your feedback after at least 15 interviews to help me create useful innovation tools!

Usage instructions

1. Define the roles

Clarify the roles within your team for a sequence of interview sessions. Here, you will find guidance on interview roles and responsibilities.

2. Familiarise with interview best practices

Review the most critical interview best practices with your team.

If you feel comfortable conducting customer interviews, choose the more comprehensive list of best practices.

3. Prepare the template & conduct interviews

Select the questions based on your hypothesis and add custom questions. Show a prototype only AFTER you finished the section 2 “Current Purchase Behavior” in your interview.

4. Debrief and adapt

Debrief with your Note-taker and your Observer right after the interview to identify if adjustments of the questions are needed.

Feedback on the Revenue Interview Template

Thank you for using the Revenue Interview Template. I would appreciate your feedback to help me create useful innovation tools!

Please enable JavaScript in your browser to complete this form.
How would you rate your willingness-to-pay- interviewing skills BEFORE you started to use the template?
Beginner – I had little to no experience in conducting willingness-to-pay-InterviewsIntermediate – I regularly conducted willingness-to-pay-Interviews, but not systematicallyWorld class – my practice is used in a case study for others to learn
Beginner – I had little to no experience in conducting willingness-to-pay-Interviews
Intermediate – I regularly conducted willingness-to-pay-Interviews, but not systematically
World class – my practice is used in a case study for others to learn
In how many interviews was the Revenue Interview Template used?
Did the Revenue Interview Template help you better understand what customers are willing to pay for?
Not at all – still struggling to understand if customers would pay for my product or service.A little bit – there are signals, but overall I lack full confidence in the results.A lot – I have a deep understanding of what customers value, prioritize, and the price range they are willing to pay for.
Not at all – still struggling to understand if customers would pay for my product or service.
A little bit – there are signals, but overall I lack full confidence in the results.
A lot – I have a deep understanding of what customers value, prioritize, and the price range they are willing to pay for.
If yes, please leave your Email here.
A last question: Would you recommend the Revenue Interview Template to colleagues?
Not Likely Very Likely

Scroll to Top