12-week Discovery Program

The Discovery Program empowers teams and leaders to de-risk their business ideas and test assumptions.

The Discovery Program is a practical, evidence-based solution for designing business models, shaping customer-centric value propositions, and testing ideas in the real world. Whether launching a new venture or innovating within an organisation, it equips you with the tools, coaching, and methodology to ensure your ideas succeed.

Validate your ideas with confidence.

Let’s talk

Discovery Program Overview

Week
1
Kick-off
Week
2 & 3
Shape & iterate ideas
Week
4-10
Real world testing
Week
11 & 12
Synthesise
Week
12
Present & decide
Week
1
Week
2 & 3
Week
4-10
Week
11 & 12
Week
12

Kick-off

Participants understand innovation basics and get started.

  • Participants will be aligned on key objectives, outcomes, and expectations for the program.
  • Success criteria to establish measurable outcomes will be defined.
  • Teams will be introduced into core innovation concepts and tools.

Outcome: Clear alignment across all stakeholders, a shared understanding of innovation fundamentals, and a roadmap to guide teams through the program.

Week
1
Week
2
Week
4-10
Week
11 & 12
Week
12

Ideate and Prototype

Teams shape first value propositions and business models, and build a testing roadmap.

  • Teams will be trained in shaping and designing business ideas.
  • They explore potential value propositions and business models.
  • They assess, refine and select the most promising ideas to develop further.
  • They conduct a preliminary sanity check to ensure the feasibility and viability of selected concepts.

Outcome: A selection of value propositions and business models ready for detailed testing.

Week
1
Week
3
Week
4-10
Week
11 & 12
Week
12

Test Preparation

Teams establish a baseline for testing, select hypotheses, and create a roadmap for conducting experiments.

  • Teams will be trained in testing business ideas.
  • They develop and prioritize hypotheses based on key assumptions in their business model and value propositions.
  • They design experiments to test the most critical hypotheses efficiently and effectively.
  • They build a testing roadmap outlining the sequence and scope of experiments.

Outcome: A comprehensive and actionable testing roadmap with clearly defined hypotheses and test designs.

Week
1
Week
2 & 3
Week
4-10
Week
11 & 12
Week
12

Real World Testing and Iteration

Teams test, iterate and adapt ideas based on real world evidence for fact based decision making.

  • Teams receive ongoing coaching support to ensure experiments are conducted effectively.
  • They execute weekly experiments to test hypotheses and gather customer feedback.
  • They analyse results and adjust business models and value propositions accordingly.
  • They maintain a feedback loop to refine ideas based on evidence continuously.

Outcome: Evolved business models and value propositions driven by real-world evidence.

Week
1
Week
2 & 3
Week
7
Week
11 & 12
Week
12

Mid-Term Review

The current progress and a sanity check on moving from idea to business case will be assessed.

  • The current status of ideas will be discussed: whether to stop, pivot, or continue.
  • Teams will be assessed on how close they are to moving from an idea to a business.
  • Teams update hypotheses and testing plans based on critical hypotheses.

Outcome: Updated path to achieving aligned objectives.

Week
1
Week
2 & 3
Week
4-10
Week
11
Week
12

Results Workshop

Teams synthesise evidence and create evidence-based presentations with key-insights.

  • Teams will be trained in conducting evidence based presentations.
  • They review updated designs of business models and value propositions tested to date.
  • They capture evidence and key learnings from the innovation journey.
  • They update hypotheses and testing roadmaps based on findings.

Outcome: A clear summary of progress and actionable insights, creating a stronger foundation for decision-making.

Week
1
Week
2 & 3
Week
4-10
Week
12
Week
12

Innovation Evaluation Workshop

Leaders will be prepared to evaluate and select projects for advancement.

  • Innovation insights will be shared with leaders.
  • Techniques are discussed to help the leadership panel focus on key elements of a team’s innovation journey, such as supporting evidence and data.
  • Leaders learn to score innovation project evidence.
  • They learn to invest in winning ideas at scale.

Outcome: Clear and actionable insights for leaders for further decision-making.

Week
1
Week
2 & 3
Week
4-10
Week
11 & 12
Week
12

Present and Decide

Leaders make fact based investment decisions driven by evidence.

  • Teams present their validated business models and key findings to senior leadership.
  • Financial opportunities, evidence-based decisions, and clear recommendations are highlighted.
  • Leadership provides feedback and final decisions on the next steps for each project.

Outcome: Funding and resource allocation for validated ideas based on strategic alignment and evidence.

Outcomes after 12 weeks

De-risked ideas.

De-risk ideas by market size, collected customer evidence, achieved problem/solution fit, and financial opportunity size based on the customers’ willingness to pay.

Customer-centric value propositions and business models.

Deepen customer understanding and build value propositions and business models supported by first evidence.

Evidence-based investment decisions.

Make fact-based investment decisions driven by testing results. Lengthy debates to demystify charismatic charlatans are not necessary any more.

Expanded innovation skills.

Innovation team members learn to apply the language, tools, and mindset of innovation, while leadership gains deeper knowledge about decision-making for innovation projects.

What you’ll receive

Hands-On Workshops: Structured sessions to ideate, prototype, and validate your ideas.
1:1 Coaching: You’ll receive tailored support from experienced innovation coaches who will guide you through each program phase. They’ll help you understand and apply the concepts and tools, provide feedback on your ideas and prototypes, and assist in interpreting the results of your tests.
Training: Learn state-of-the-art innovation concepts and tools with exercises, examples, and best practices.
Actionable Results: Evidence-based insights to drive informed decisions.

“By participating in the Discovery Program, you’ll gain hands-on experience in ideation, prototyping, and validation, receive tailored coaching, learn state-of-the-art innovation concepts and tools, and, most importantly, receive evidence-based insights to drive informed decisions.”

Learn state-of-the-art innovation techniques.

Let’s talk

These are the questions I get asked a lot.

Don’t let assumptions dictate your strategy. Join the Discovery Program and unlock the tools, insights, and support to adapt your ideas to resonate with targeted customer segments.

If you have any other questions, feel free to contact me. I am here to help!

Make evidence-based decisions that drive results.

Contact me today to schedule a consultation.

Let’s talk

Let’s talk.

Whether you are looking for more information or you are ready to start a project, I am here to help.

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