Experiment Library
1-3 weeks
Experiments
3D Print
Use tangible, small-scale models to test customer reactions and validate assumptions about product design, functionality, and desirability. Ideal for physical product testing.
Email Campaign
Send targeted email campaigns to test customer interest and engagement. This is ideal for measuring demand, gaining feedback, or driving customer actions.
Link Tracking
Link Tracking measures audience interest by analyzing clicks on shared links. Ideal for testing engagement, message effectiveness, and targeting strategies. Cost-effective and quick to execute.
Pull-Based Search Ads
Use pull-based search ads to engage customers actively seeking a solution, ensuring your value proposition appears at the right moment.
Push-Based Social Media Ads
Leverage push-based social media ads to deliver your value proposition directly to targeted audiences who face a problem and are aware of it.
Customer Support Analysis
Analyze customer support interactions to uncover insights about your customers’ jobs, pains, and gains, helping you refine your value proposition. Ideal for existing products with established support.
Sales Force Feedback
Understand customer needs and objections by leveraging insights from your sales team. Ideal for assessing market fit and customer pain points.
Discussion Forums
Discover customer insights, pain points, and unmet needs by observing real conversations in their natural environment.
Web Traffic Analysis
Web Traffic Analysis helps innovation teams validate assumptions by examining user behavior on digital platforms. It identifies traffic sources, audience engagement, and conversion rates to inform decisions about desirability and market viability.
A Day in the Life
Immerse yourself in your customers' world to uncover their true needs, pains, and behaviors. "A Day in the Life" enables real-world observation of your customer segment to identify unmet needs and refine your value proposition.
Internal Expert & Stakeholder Opinion
Expert Stakeholder Interviews focus on obtaining "buy-in" from influential individuals within your organization. This experiment helps align strategic objectives and identifies potential barriers to success.
Partner & Supplier Interviews
Engage with potential partners and suppliers to validate assumptions about collaboration, feasibility, and value creation. This experiment helps identify risks and opportunities in partnerships critical to business success.