Experiment Library
Viability
Experiments
Referral Program
Test if customers will actively refer others to your product or service by setting up a referral program and measuring referral uptake and success rates.
Social Media Campaign
Deploy targeted social media messages to acquire customers, increase engagement, or drive sales. Ideal for testing interest and refining your value proposition.
Pull-Based Search Ads
Use pull-based search ads to engage customers actively seeking a solution, ensuring your value proposition appears at the right moment.
Push-Based Social Media Ads
Leverage push-based social media ads to deliver your value proposition directly to targeted audiences who face a problem and are aware of it.
Web Traffic Analysis
Web Traffic Analysis helps innovation teams validate assumptions by examining user behavior on digital platforms. It identifies traffic sources, audience engagement, and conversion rates to inform decisions about desirability and market viability.
Discovery Survey
The Discovery Survey is an open-ended questionnaire designed to gather customer insights about jobs, pains, and gains. It's ideal for exploring customer preferences and problems, but not for predicting their future actions.
Partner & Supplier Interviews
Engage with potential partners and suppliers to validate assumptions about collaboration, feasibility, and value creation. This experiment helps identify risks and opportunities in partnerships critical to business success.
Customer Interviews
Explore customer jobs, pains, and gains through one-on-one interviews to refine your value proposition. Ideal for gathering qualitative insights and uncovering unmet customer needs.