Experiment Library
Real World
Experiments
Referral Program
Test if customers will actively refer others to your product or service by setting up a referral program and measuring referral uptake and success rates.
Email Campaign
Send targeted email campaigns to test customer interest and engagement. This is ideal for measuring demand, gaining feedback, or driving customer actions.
Feature Stub
Test customer interest in a new feature by implementing a non-functional button in your existing product, designed to measure clicks and gather feedback.
Link Tracking
Link Tracking measures audience interest by analyzing clicks on shared links. Ideal for testing engagement, message effectiveness, and targeting strategies. Cost-effective and quick to execute.
Pull-Based Search Ads
Use pull-based search ads to engage customers actively seeking a solution, ensuring your value proposition appears at the right moment.
Push-Based Social Media Ads
Leverage push-based social media ads to deliver your value proposition directly to targeted audiences who face a problem and are aware of it.
Customer Support Analysis
Analyze customer support interactions to uncover insights about your customers’ jobs, pains, and gains, helping you refine your value proposition. Ideal for existing products with established support.
Discussion Forums
Discover customer insights, pain points, and unmet needs by observing real conversations in their natural environment.
Web Traffic Analysis
Web Traffic Analysis helps innovation teams validate assumptions by examining user behavior on digital platforms. It identifies traffic sources, audience engagement, and conversion rates to inform decisions about desirability and market viability.
Search Trend Analysis
Identify and analyze market trends to gauge customer interest in specific topics, products, or services. This helps validate assumptions about customer behaviors and preferences based on search queries.