Experiment Library

Lab Setting

Experiments

Discovery Survey

The Discovery Survey is an open-ended questionnaire designed to gather customer insights about jobs, pains, and gains. It's ideal for exploring customer preferences and problems, but not for predicting their future actions.

Internal Expert & Stakeholder Opinion

Expert Stakeholder Interviews focus on obtaining "buy-in" from influential individuals within your organization. This experiment helps align strategic objectives and identifies potential barriers to success.

Partner & Supplier Interviews

Engage with potential partners and suppliers to validate assumptions about collaboration, feasibility, and value creation. This experiment helps identify risks and opportunities in partnerships critical to business success.

Customer Interviews

Explore customer jobs, pains, and gains through one-on-one interviews to refine your value proposition. Ideal for gathering qualitative insights and uncovering unmet customer needs.

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