Experiment Library

Revenue Stream

Experiments

Referral Program

Test if customers will actively refer others to your product or service by setting up a referral program and measuring referral uptake and success rates.

Social Media Campaign

Deploy targeted social media messages to acquire customers, increase engagement, or drive sales. Ideal for testing interest and refining your value proposition.

Email Campaign

Send targeted email campaigns to test customer interest and engagement. This is ideal for measuring demand, gaining feedback, or driving customer actions.

Web Traffic Analysis

Web Traffic Analysis helps innovation teams validate assumptions by examining user behavior on digital platforms. It identifies traffic sources, audience engagement, and conversion rates to inform decisions about desirability and market viability.

Search Trend Analysis

Identify and analyze market trends to gauge customer interest in specific topics, products, or services. This helps validate assumptions about customer behaviors and preferences based on search queries.

Discovery Survey

The Discovery Survey is an open-ended questionnaire designed to gather customer insights about jobs, pains, and gains. It's ideal for exploring customer preferences and problems, but not for predicting their future actions.

Customer Interviews

Explore customer jobs, pains, and gains through one-on-one interviews to refine your value proposition. Ideal for gathering qualitative insights and uncovering unmet customer needs.

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