Experiment Library

Cost Structure

Experiments

Referral Program

Test if customers will actively refer others to your product or service by setting up a referral program and measuring referral uptake and success rates.

Social Media Campaign

Deploy targeted social media messages to acquire customers, increase engagement, or drive sales. Ideal for testing interest and refining your value proposition.

Email Campaign

Send targeted email campaigns to test customer interest and engagement. This is ideal for measuring demand, gaining feedback, or driving customer actions.

Pull-Based Search Ads

Use pull-based search ads to engage customers actively seeking a solution, ensuring your value proposition appears at the right moment.

Push-Based Social Media Ads

Leverage push-based social media ads to deliver your value proposition directly to targeted audiences who face a problem and are aware of it.

Discovery Survey

The Discovery Survey is an open-ended questionnaire designed to gather customer insights about jobs, pains, and gains. It's ideal for exploring customer preferences and problems, but not for predicting their future actions.

Internal Expert & Stakeholder Opinion

Expert Stakeholder Interviews focus on obtaining "buy-in" from influential individuals within your organization. This experiment helps align strategic objectives and identifies potential barriers to success.

Partner & Supplier Interviews

Engage with potential partners and suppliers to validate assumptions about collaboration, feasibility, and value creation. This experiment helps identify risks and opportunities in partnerships critical to business success.

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