Experiment Library
Channel
Experiments
Referral Program
Test if customers will actively refer others to your product or service by setting up a referral program and measuring referral uptake and success rates.
Social Media Campaign
Deploy targeted social media messages to acquire customers, increase engagement, or drive sales. Ideal for testing interest and refining your value proposition.
Email Campaign
Send targeted email campaigns to test customer interest and engagement. This is ideal for measuring demand, gaining feedback, or driving customer actions.
Feature Stub
Test customer interest in a new feature by implementing a non-functional button in your existing product, designed to measure clicks and gather feedback.
Link Tracking
Link Tracking measures audience interest by analyzing clicks on shared links. Ideal for testing engagement, message effectiveness, and targeting strategies. Cost-effective and quick to execute.
Pull-Based Search Ads
Use pull-based search ads to engage customers actively seeking a solution, ensuring your value proposition appears at the right moment.
Push-Based Social Media Ads
Leverage push-based social media ads to deliver your value proposition directly to targeted audiences who face a problem and are aware of it.
Customer Support Analysis
Analyze customer support interactions to uncover insights about your customers’ jobs, pains, and gains, helping you refine your value proposition. Ideal for existing products with established support.
Sales Force Feedback
Understand customer needs and objections by leveraging insights from your sales team. Ideal for assessing market fit and customer pain points.
Discussion Forums
Discover customer insights, pain points, and unmet needs by observing real conversations in their natural environment.
Web Traffic Analysis
Web Traffic Analysis helps innovation teams validate assumptions by examining user behavior on digital platforms. It identifies traffic sources, audience engagement, and conversion rates to inform decisions about desirability and market viability.
Search Trend Analysis
Identify and analyze market trends to gauge customer interest in specific topics, products, or services. This helps validate assumptions about customer behaviors and preferences based on search queries.
Discovery Survey
The Discovery Survey is an open-ended questionnaire designed to gather customer insights about jobs, pains, and gains. It's ideal for exploring customer preferences and problems, but not for predicting their future actions.
A Day in the Life
Immerse yourself in your customers' world to uncover their true needs, pains, and behaviors. "A Day in the Life" enables real-world observation of your customer segment to identify unmet needs and refine your value proposition.
Customer Interviews
Explore customer jobs, pains, and gains through one-on-one interviews to refine your value proposition. Ideal for gathering qualitative insights and uncovering unmet customer needs.