Experiment Library
Light real-world evidence
Experiments
Social Media Campaign
Deploy targeted social media messages to acquire customers, increase engagement, or drive sales. Ideal for testing interest and refining your value proposition.
Email Campaign
Send targeted email campaigns to test customer interest and engagement. This is ideal for measuring demand, gaining feedback, or driving customer actions.
Feature Stub
Test customer interest in a new feature by implementing a non-functional button in your existing product, designed to measure clicks and gather feedback.
Link Tracking
Link Tracking measures audience interest by analyzing clicks on shared links. Ideal for testing engagement, message effectiveness, and targeting strategies. Cost-effective and quick to execute.
Pull-Based Search Ads
Use pull-based search ads to engage customers actively seeking a solution, ensuring your value proposition appears at the right moment.
Push-Based Social Media Ads
Leverage push-based social media ads to deliver your value proposition directly to targeted audiences who face a problem and are aware of it.
Sales Force Feedback
Understand customer needs and objections by leveraging insights from your sales team. Ideal for assessing market fit and customer pain points.
Web Traffic Analysis
Web Traffic Analysis helps innovation teams validate assumptions by examining user behavior on digital platforms. It identifies traffic sources, audience engagement, and conversion rates to inform decisions about desirability and market viability.