Experiment Library
Exploration
Experiments
Discovery Survey
The Discovery Survey is an open-ended questionnaire designed to gather customer insights about jobs, pains, and gains. It's ideal for exploring customer preferences and problems, but not for predicting their future actions.
A Day in the Life
Immerse yourself in your customers' world to uncover their true needs, pains, and behaviors. "A Day in the Life" enables real-world observation of your customer segment to identify unmet needs and refine your value proposition.
Internal Expert & Stakeholder Opinion
Expert Stakeholder Interviews focus on obtaining "buy-in" from influential individuals within your organization. This experiment helps align strategic objectives and identifies potential barriers to success.
Partner & Supplier Interviews
Engage with potential partners and suppliers to validate assumptions about collaboration, feasibility, and value creation. This experiment helps identify risks and opportunities in partnerships critical to business success.
Customer Interviews
Explore customer jobs, pains, and gains through one-on-one interviews to refine your value proposition. Ideal for gathering qualitative insights and uncovering unmet customer needs.