Experiment Library

Research

Experiments

Customer Support Analysis

Analyze customer support interactions to uncover insights about your customers’ jobs, pains, and gains, helping you refine your value proposition. Ideal for existing products with established support.

Sales Force Feedback

Understand customer needs and objections by leveraging insights from your sales team. Ideal for assessing market fit and customer pain points.

Discussion Forums

Discover customer insights, pain points, and unmet needs by observing real conversations in their natural environment.

Search Trend Analysis

Identify and analyze market trends to gauge customer interest in specific topics, products, or services. This helps validate assumptions about customer behaviors and preferences based on search queries.

Discovery Survey

The Discovery Survey is an open-ended questionnaire designed to gather customer insights about jobs, pains, and gains. It's ideal for exploring customer preferences and problems, but not for predicting their future actions.

Internal Expert & Stakeholder Opinion

Expert Stakeholder Interviews focus on obtaining "buy-in" from influential individuals within your organization. This experiment helps align strategic objectives and identifies potential barriers to success.

Partner & Supplier Interviews

Engage with potential partners and suppliers to validate assumptions about collaboration, feasibility, and value creation. This experiment helps identify risks and opportunities in partnerships critical to business success.

Customer Interviews

Explore customer jobs, pains, and gains through one-on-one interviews to refine your value proposition. Ideal for gathering qualitative insights and uncovering unmet customer needs.

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