The 3D Print experiment allows teams to create tangible prototypes of their ideas using 3D printing technology. These prototypes simulate the final product at a lower cost and with shorter production times. The experiment is particularly effective for testing customer reactions to the design, size, and functionality of physical products. It enables teams to validate assumptions about customer needs and preferences early, reducing the risk of misaligned product development.
Cost
Moderate cost, depending on the complexity of the prototype and the availability of 3D printing resources.
Evidence
Observing how customers interact with a physical prototype provides concrete evidence about their preferences and needs. However, this evidence is still limited to the assumptions embedded in the prototype's design.
Metrics
- # of customer jobs identified and validated
- # of customer pains and gains addressed by the prototype
- Qualitative feedback collected through customer quotes
Success Criteria
- "Identification of at least three customer jobs relevant to the product’s functionality.
- Clear alignment of the prototype with customer pains and gains in 80% of feedback sessions.
- Collection of actionable customer quotes that provide context and insights for improving the prototype.
Setup Time
1–2 weeks, depending on the complexity of the prototype and access to 3D printing facilities.
Run Time
1–2 weeks to gather customer feedback and analyze data.
Risk Categories
Ideal for testing the...
Ideal for testing iterations of a physical solution.
Setup
- Gather all low-fidelity evidence (e.g., sketches, prior customer insights) to guide the 3D print design.
- Create a digital model of the prototype using 3D modeling software.
- Produce the 3D-printed prototype using a printer.
- Identify target customers and schedule interactive sessions for feedback.
Run
- Present the 3D-printed prototype to customers.
- Assign one team member to conduct the customer interview.
- Assign another team member to observe and record customer feedback, including quotes, jobs, pains, gains, and nonverbal reactions.
- Conclude each session by asking for permission to follow up with the customer for future iterations.
Analyze
- Review collected data and observations with the team.
- Update your Value Proposition Canvas based on the feedback received.
- Use the insights to refine and iterate on the 3D print, preparing for the next round of testing.
Additional Information
- Ensure access to reliable 3D printing resources to minimize delays.
- Incorporate safety measures when customers handle prototypes.