Digital Experiment Library

The Digital Experiment Library is a comprehensive resource primarily based on Strategyzer's revolutionary book "Testing Business Ideas" and designed to help innovators and entrepreneurs test business ideas systematically.

The book was published in 2019. Since then, the world has evolved, and new insights have been gained. The Digital Experiment Library was created to make the content up-to-date and available to all practitioners worldwide.

Desirability

No evidence

No feedback or data

Light evidence

Descriptive feedback

Moderate evidence

InteractiVE feedback

Substantial evidence

Small investment action

Strong evidence

Large investment action

  • Referral Program

Irrefutable evidence

Pilot markets

Viability

Revenue & Pricing

No evidence

No feedback or data

Light evidence

Descriptive Feedback

  • Customer Interviews

    Willingness to pay

  • Discovery Survey

    Willingness to pay

Moderate evidence

Interactive feedback

  • Web Traffic Analysis

  • Social Media Campaign

Substantial evidence

Small investment action

  • Web Traffic Analysis

  • Social Media Campaign

Strong evidence

Large investment action

  • Referral Program

Irrefutable evidence

Pilot markets

Viability

Cost Structure

No evidence

No feedback or data

Light evidence

Descriptive feedback

  • Partner & Supplier Interviews

  • Discovery Survey

Moderate evidence

Interactive feedback

  • Partner & Supplier Interviews

  • Social Media Campaign

Substantial evidence

Small investment action

Strong evidence

Large investment action

  • Referral Program

Irrefutable evidence

Pilot markets

Feasibility

No evidence

No feedback or data

Light evidence

Descriptive feedback

Moderate evidence

InteractivE feedback

Substantial evidence

Small investment action

Strong evidence

Large investment action

Irrefutable evidence

Pilot markets

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