Conducting Interviews Best Practices
Best practices for conducting customer interviews.
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Current Purchase Behavior Questions
Understand your customer’s current and past purchase behavior.
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Value Perception and Willingness to Pay Questions
Uncover what customers value and are willing to pay for.
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Revenue Options and Pricing Sensitivity Questions
Align your pricing structure with customer expectations.
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Revenue Interview Example Transcript
Learn how to use the Revenue Interview Template.
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Customer Interview Example Transcript
Learn how to use the Customer Interview Template.
Customer Interview Example Transcript Read More
Customer Gains Questions
Uncover a customer segment’s most important gains.
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Customer Pains Questions
Uncover a customer segment’s most critical pains.
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Customer Jobs Questions
Uncover a customer segment’s most important jobs.
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Prototype Interview Example Transcript
Learn how to use the Prototype Interview Template.
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Prototype Gain Creators Questions
Assess if your prototype exceeds your customer’s expectations.
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Prototype Pain Relievers Questions
Assess if your prototype effectively addresses key customer pains.
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Prototype Jobs Questions
Assess if your prototype effectively addresses key customer jobs.
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