Conducting customer interviews involves navigating a complex landscape of legal, regulatory, and ethical requirements. While universal principles—like obtaining informed consent and ensuring confidentiality—apply broadly, specific obligations vary by industry and jurisdiction.

Finding and screening the right interviewees is crucial for gathering insights that reflect your target audience’s needs. Without proper screening, you risk wasting time interviewing participants who don’t align with your target customer profile.

Customer interviews are a cornerstone of innovation. They allow businesses to uncover valuable insights into customer needs, desires, and challenges—data that directly informs business models and value propositions. However, the key to success lies in conducting these interviews effectively.