Testing Business ideas

Q: "This sounds like it’s just for startups — we’re an established company."

This training is highly relevant for corporate innovators . It helps large companies apply startup agility to reduce risk when launching new products or transforming business models.

Q: "We don’t have the budget for training right now."

The cost of training is small compared to the cost of failed projects . This training helps you de-risk investments and deliver a higher return on innovation .

Minimize business risk and uncertainty when developing new business ideas.

This one-day training gives you a structured approach to test business ideas and reduce uncertainty through rapid experimentation. It provides practical tools to validate assumptions, minimize risk, and make evidence-based decisions.

Stop guessing. Start testing.

Let’s talk

If you don’t test your ideas, you risk building a business based on assumptions instead of facts, leading to costly failures.

You increase the risk of building the wrong thing, wasting resources, and ultimately failing.

Are you wasting time and money on something nobody wants?

You will test ideas before investing heavily to ensure you’re building something customers actually want.

Are you making decisions based on gut feeling instead of real evidence?

You will replace assumptions with real-world data by running structured experiments.

Are you scaling too early without validation?

You will validate your business model step by step to avoid premature scaling and costly failures.

Are you targeting the wrong customers?

You will identify and validate the right customer segments before investing in sales and marketing.

Are you building something that’s nice but not essential?

You will validate problem-solution fit by testing if your idea solves a critical customer pain.

Are you stuck in endless internal debates about how to move forward?

You will run quick, low-cost experiments to gather real evidence and move forward with confidence.

Get Hands-On with a Tailored In-House Training

Master business ideas testing with a practical, customised approach—built around your team’s real challenges and goals.

Practical & Actionable.

Work on real challenges with hands-on exercises, interactive tools, and case studies relevant to your industry.

Designed for Your Business.

Unlike one-size-fits-all e-learning, this training is fully customised to your team’s specific needs, ensuring immediate, tangible impact.

Flexible & Convenient.

Delivered on-site or remotely —structured around your team’s schedule for maximum efficiency.

Avoid costly mistakes and increase your chances of success.

Let’s talk

What You’ll Learn.

These core topics provide the foundation — customized to fit your team’s specific needs and challenges.

Testing Business Ideas in Your Organisation.

Touchpoints with testing business ideas – what you already know.

Alignment and adaptation of learning goals, objectives, and outcomes.

Getting Familiar with Testing Business Ideas.

Introduction

Testing Components

Identify Risks in Your Ideas.

Extract assumptions

Prioritize assumptions

Refine hypothesis

Test your Riskiest Hypothesis.

Strength of evidence

Types of experiments

Select the right experiments

Design good experiments

Learn from Your Experiments.

Collect evidence

Synthesise evidence

Generate insights

Take Action.

Four types of actions

How to take actions based on experiment insights

Confidence Levels

Manage Testing Business Ideas.

Measure Progress

The Progress Board

The Innovation Project Scorecard

Present Your Tested Business Ideas.

Presentation Components

Presentation best practices

Who will Benefit from Testing Business Ideas?

Entrepreneurs & Startups

Test before you invest. Learn to run quick, low-cost experiments to validate your business ideas before betting big.

Corporate Innovators

Get out of the building. Talk to real customers, test assumptions, and find out if your idea truly solves a problem people care about—and are willing to pay for.

Corporate Leadership

Make decisions based on evidence, not opinions. Use innovation metrics to evaluate ideas, reduce risk, and focus on what creates real value for your organisation.

These are the questions I get asked a lot.

“We don’t have time for training — our team is too busy with day-to-day work.”

You’re already spending time on ideas that may not work. This training helps you avoid wasted effort by teaching your team to test ideas faster and smarter, saving time in the long run.

“We already know our customers — we don’t need to test our ideas.”

Knowing your customers isn’t enough. This training helps you validate assumptions, uncover blind spots, and solve the right problems with real evidence.

“We’ve been successful without this kind of training — why change now?”

Past success doesn’t guarantee future results. This training helps you stay ahead, adapt faster, and build a culture of continuous learning and experimentation.

“This sounds like it’s just for startups — we’re an established company.”

This training is highly relevant for corporate innovators. It helps large companies apply startup agility to reduce risk when launching new products or transforming business models.

“We don’t have the budget for training right now.”

The cost of training is small compared to the cost of failed projects. This training helps you de-risk investments and deliver a higher return on innovation.

Ready to turn ideas into evidence — and evidence into results?

Learn how to quickly test, validate, and scale what works.

Let’s talk

Let’s talk.

Whether you are looking for more information or you are ready to start a project, I am here to help.

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Andreas Edler - Strategy and Innovation Coach