Mastering Value Propositions

Create products and services that sell and create true value for customers.

Turn your idea into reality by aligning your product or service with customers’ jobs, pains, and gains. Use proven methods, templates, and exercises in this one-day training to design, test, and refine value propositions that drive product-market fit.

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A strong value proposition is the backbone of any successful business — it defines why customers should choose your product or service.

When value propositions fail, it often leads to poor market and growth performance.

Struggling to get customers to adopt your product?

You will design solutions that tackle real customer pains using fast prototyping and testing.

Not sure if you’re targeting the right customers?

You will map out and test customer segments to focus on those with the biggest needs.

Product quality or design turning customers away?

You will create and refine prototypes based on real user feedback to boost desirability.

Customers don’t see the value at your price point?

You will test different pricing strategies to find the sweet spot between value and willingness to pay.

Your marketing isn’t working?

You will craft and test value propositions that grab attention and make your product a must-have.

Solving a problem no one really cares about?

You will validate real customer pains before building anything, avoiding wasted effort.

Get Hands-On with a Tailored In-House Training

Master value proposition innovation with a practical, customised approach—built around your team’s real challenges and goals.

Practical & Actionable.

Work on real challenges with hands-on exercises, interactive tools, and case studies relevant to your industry.

Designed for Your Business.

Unlike one-size-fits-all e-learning, this training is fully customised to your team’s specific needs, ensuring immediate, tangible impact.

Flexible & Convenient.

Delivered on-site or remotely —structured around your team’s schedule for maximum efficiency.

Learn how to innovate by improving your value proposition.

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What You’ll Learn.

These core topics provide the foundation — customized to fit your team’s specific needs and challenges.

The Value Proposition and Your Organisation.

Touchpoints with the Value Proposition – what you already know.

Alignment and adaptation of learning goals, objectives, and outcomes.

Getting Familiar with the Value Proposition Canvas.

Introduction to the Value Proposition Canvas and Jobs-to-be-Done

Customer Pains and Customer Gains

How to Gain Customer Insights

The Value Map

The Value Proposition in Context.

Value Proposition Fit

Business Model and Value Proposition

The Market Environment

Competing with Value Propositions.

How to differentiate using Value Propositions

How to Compare Your Value Propositions with Competitors

How to Design Value Propositions.

Design Thinking and Value Proposition Prototyping

6 ways to innovate from your Value Proposition

Testing Value Propositions.

How to reduce risk and uncertainty

Designing Value Proposition Tests

Who will Benefit from Mastering Value Propositions?

Entrepreneurs & Startups.

Create clear, simple value propositions that resonate with customers.

Corporate Innovators.

Design and improve value propositions that drive growth and market impact.

Sales & Marketing.

Communicate in a way that connects with customers and drives engagement.

Corporate Leadership.

Foster effective collaboration across the organization.

These are the questions I get asked a lot.

“We already know how / We have enough internal expertise. Why invest in external training if our team already has this covered?”

Even top-performing teams discover new insights with proven tools and fresh perspectives. A structured approach like the Value Proposition Canvas often reveals blind spots and sparks new growth opportunities.

“We don’t have the budget. Why should we spend on training when budgets are tight?”

Clarifying your value proposition is one of the highest-impact investments you can make. It helps you avoid costly missteps and seize market opportunities faster. The efficiency gains and improved customer fit typically far outweigh the upfront cost.

“We don’t have the time. How do we justify stepping away from pressing projects?”

The sessions fit your schedule, and the hands-on format means you work on actual business challenges. Spending focused time now prevents rework, confusion, and missed opportunities later on.

“We’re skeptical about the effectiveness of training. What proof do we have that this will really work?”

Strategyzer concepts have been proven across industries worldwide. You’ll learn practical tools, not just theory, and see tangible outcomes—from stronger product-market fit to clearer strategic priorities.

“We can use free or cheaper resources instead. Why pay for a workshop when there’s so much content available online?”

Free resources can be a starting point, but they often lack the depth, guidance, and accountability necessary to drive real change. The workshops ensure your team gains practical skills, alignment on proven frameworks, and a clear roadmap for accelerating growth.

Ready to transform your ideas into Value Propositions that address real customer needs?

Join the Value Proposition Training to outperform your competition with unique value-creation mechanisms.

Let’s talk

Let’s talk.

Whether you are looking for more information or you are ready to start a project, I am here to help.

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Andreas Edler - Strategy and Innovation Coach